Do the right thing
Do your very best each day
Treat others as you want to be treated
and then they go onto utilizing other code words from organizations that they have worked for in the past like.
Honor, Above All Else
Honesty
Integrity
Accountability
Accessibility
Transparency
and then they conclude with
I am running for the right reasons.
Do these words reflect who they are among their neighbors? Do they respect their neighbors private property rights? Do these words reflect their actions on recognizing their neighbors personal space?